In the 21st century, content marketing has become all but a necessity for businesses of all sizes. According to one study, the content marketing industry is estimated to be valued at 72 billion US dollars in 2023. The question is no longer whether to do it but when and how to do it. Creating content to promote your company, whether on a large or small scale, is no longer an optional task. The decision then comes down to whether to keep this process internal or to outsource it to a content marketing agency.
Outsourcing to the top content marketing agencies provides numerous benefits to you as a business, from the ability to produce more frequent content in larger quantities, having subject matter experts write your pieces, to using fresh perspectives for new ideas — all freeing up time for you to focus on other aspects of your business.
So how do you choose the right fit from the top content marketing agencies? What should you look for?
1. Begin with The Basics: Look Through Their Social Media To Get A Sense Of Their Approach To Content
Top content marketing agencies don’t just spend time producing excellent work for their clients; they take the time to create great content for themselves as well. To gauge the quality of their content, visit their website and social media pages. Are they creating original and engaging content for their own brand? Do they regularly write blogs and articles?
Evaluate the quality of their content by checking for simple things like spelling and grammar errors, as well as layout and formatting issues.
Additionally, take a good look at top content marketing agencies’ social media posts as well. By evaluating how they promote their own brand, you can get a clear sense of the level of quality and creativity they can bring to your content and marketing strategies.
2. Shared Values and Vision Are Important
To create a winning partnership with top content marketing agencies, it’s vital that you, as a brand, partner with someone who shares your values and has a culture similar to your business. If you collaborate with an agency whose values do not align with yours, you will inevitably end up disagreeing on fundamental issues further down the line.
To avoid this, take your time to get to know the agency well; ask lots of questions and get a clear sense of how well they play with you and your vision for your brand.
3. Look for Testimonials from Other Clients
Top content marketing agencies will most likely have received positive feedback from their clients and will also showcase it on their websites. This section of their online presence will give you an idea of the kind of experience others have had with them. In case you can’t find this section on their website, be sure to search for reviews on Google or Facebook.
It’s also worth noting that not having testimonials from well-known brands doesn’t necessarily mean they are not capable of delivering excellent work! However, testimonials are a great way to ease your mind and get a clear sense of who you’re getting into bed with.
4. Consider Whether They Already Have Some Experience in Your Industry
Check if the content marketing agency has worked with clients in your industry, but don’t discount them if they haven’t. Top content marketing agencies come with a diverse team of experts that they can call upon for different fields. Even if their client list doesn’t show their experience in your industry, their diverse team members will more than likely be able to make up for it with thorough research and their wide experience in the world of content marketing.
5. When It Comes to Content, Quality Is Always Better Than Quantity
While producing a high volume of content is crucial for effective content marketing, it won’t matter much if it falls short on the count of quality. Top content marketing companies get both these things right and create high-quality content at a frequent pace for you.
It is crucial to evaluate the articles a company produces for its clients. Look for evidence of research and ensure that the chosen company can write high-quality content that resonates with your target audience while keeping to a regular and consistent posting schedule.
6. Consider Prices And Keep Your Budget In Mind
It’s important to find out the rates and pricing of any top content marketing companies you’re interested in working with for your content needs. If a company is not willing to share their rates with you until you sign up, it may not be the best choice for you. After all, you need to have an idea of how much content marketing will cost you in order to budget correctly.
When you contact top content marketing agencies, be sure to ask them about their rates and what services they offer for the price. You want to have a crystal clear understanding of where your money is going and what you will get in return for it.
Top content marketing agencies that value your business will be transparent and provide you with all the information you need to make an informed decision.
Once you have gathered a few quotes, you can compare the prices and determine which companies fit within your budget. This will help you narrow down your options and make a more informed decision while accounting for how much money you want to spend as well as the returns you are looking for from your content marketing strategy.
The Upshot
Top content marketing agencies like AdLift don’t just take care of creating and posting content for you. They work with you to promote your content to the right audience using a wide range of tools, such as search engine optimization and social media marketing. By choosing your content partner from top content marketing agencies, you won’t need to hire multiple firms and will benefit from the synergy of having all your marketing efforts managed by one team.
