Websites have evolved into much more than just a collection of text and data on a page. Users increasingly want your website to engage them, present high-quality content and provide a simple, pleasant user experience.
The design and layout of your site, as well as the positioning of your CTAs, can all have an impact on how long visitors stay on your page. Fortunately, making your website more user-friendly is simple.
Make It Fast
Even on mobile devices, web consumers expect your site to load quickly. Nearly 50 percent of them say they expect a website to load in two seconds or less and that if it takes longer than three seconds, they will abandon it. When it comes to keeping people on your site so they can decide if they want to do business with you, speed does matter.
Pingdom and Google’s Page Speed Insights are two tools that can help you test your site speed. These sites will also provide you with suggestions on how to improve the speed of your website. Checking your server’s speed and optimizing any graphics are two basic things you can do to get started. Searching website development blogs for tips can help you find more tips on making your site more user-friendly.
Make It Easy to Navigate
When a visitor initially visits a website, they frequently use the navigation bar to get a sense of where they are on the page. The navigation bar is necessary since it accompanies the site visitor throughout their visit and acts as a means of returning to the landing page.
At the same time, you should keep the number of categories in your navigation bar to a minimum so that it doesn’t become too clumsy, and you should keep it in the same spot on every page. A/B test your bar by experimenting with slightly various placements, tab configurations, and even language. This will reveal what users prefer as well as what works best for your website.
Make It Mobile
Keep in mind that many people now use mobile devices to view websites. Around 80% of internet users own a smartphone. They are increasingly using their phones to access the Internet, especially as data rates have decreased and limitless usage has become the norm.
With this in mind, a responsive design becomes even more important. Is your website appealing on both a desktop and a mobile device? It doesn’t have to have the exact same layout. It’s more vital for mobile users to be able to see items without having to zoom in every few seconds and to browse the site quickly.
Make the Colors Pop
Choose your website’s colors carefully. A great mix of beauty and clarity is required. Not only must your color scheme be appropriate for your industry, but the contrast between the backdrop and the text must be sufficient for the visitor to read the content without straining their eyes.
Take the color scheme used on the Van Gogh Museum’s website, for example. The user’s attention is drawn to the pop of red and the brilliant hues in the backdrop painting. Because the sector is art, the site can be more experimental with its color palette, blending colors in ways that a more traditional industry, such as banking, would not. For this particular site, this combo works great. The white font on the partially cream background doesn’t work well, but the rest of the site is perfect.
Having a user-friendly, well-designed website can make or break your blog or business. If a reader or customer can easily navigate your site, you can draw more traffic, making your site more profitable and successful.